Winback Lab
Create a Low-Cost
Winback Revenue Engine
The Winback Pilot proved the value of winback with one cohort of lost customers.
The Winback Lab seamlessly scales and operationalizes winback for all your high-potential lost customers so you get the full revenue, churn and growth benefits that winback has to offer.
Winback Lab
$10K/Month | 3-Month Minimum
We create winback campaigns for your highest-opportunity segments. Then we create a Winback Engine that grows revenue, retention, and NRR every quarter.
Why Choose the Lab?
Full-scale revenue recovery
Expand to cohorts with the greatest ROI upside.
Expand to cohorts with the greatest ROI upside.
Always-on revenue engine
Generate repeatable revenue, reduce churn, and boost NRR with every cycle
Generate repeatable revenue, reduce churn, and boost NRR with every cycle
Team enablement
Playbooks, live training, and hands-on support to embed winback in your workflow.
Playbooks, live training, and hands-on support to embed winback in your workflow.
What We Deliver
Identify & prioritize your next 1–3 high-value churn cohorts
Extract insights with Lost Customer Journey Mapping™ to maximize campaign effectiveness and reduce churn
Build & launch 1–3 high-impact winback campaigns — including copy, offers, and cadences
Optimize models — each campaign retrains the AI to boost revenue, lower CAC, and improve retention
Track performance in a real-time KPI dashboard
Advise & adjust in biweekly “Winback Council” huddles with your leadership team
Best Fit | Companies ready to make winback a core growth channel
Security | Pseudonymized data, encrypted storage, auto-deletion after 45 days