Pipeline velocity measures that speed at which you're generating revenue.  The WinBack Pipeline Velocity Calculator simulates the sales acceleration winback could generate.

Winback velocity is high for 3 core reasons:

1) The win rate for selling to past customers is 5X the win rate for selling to new customers.

2) The deal size for past customers is 120% of the deal size of new customers.

3) The sales cycle for winback customers is 3X faster than with new customers.