Create a Scalable, Low-Cost Growth Channel with Winback
Average winback campaigns recover ~$485K with 60–80% lower CAC than new acquisition.
Why Winback Generates Outsized Revenue
Big Volume × High Value = Outsized Revenue
Winback delivers serious revenue for two simple reasons:
a large volume of past customers return — and when they do, their lifetime value more than doubles.
$485k
Average Revenue
Winback campaigns deliver an average $485K for SMBs — larger orgs typically recover $1M+.
26%
Return
On average, 26% of churned customers return when winback is executed with the right timing and offers.
~2x
LTV
Studies of returning customers show that second-lifetime revenue averages ~110% of the original lifetime value, effectively doubling total customer value.
Sources: Regaining 'Lost' Customers (featured in Harvard Business Review®) and The Customer Winback Benchmark Study (Winback Labs 2025)
Why Winback CAC Is So Low
Winback offers low CAC because the hardest and most expensive parts of acquisition have already been done and paid for.
The result is a growth channel that generates meaningful revenue at 60–80% lower CAC than new acquisition.
Your Leads are Free
No ads or lists to buy. The leads are sitting in your CRM.
Acquisition Cost Already Paid
The cost to source, qualify, educate and onboard has already been paid.
Fewer Resources Needed
Your team spends less time per sale because the leads are already qualified and educated.
Sources: Regaining 'Lost' Customers (featured in Harvard Business Review®) and The Customer Winback Benchmark Study (Winback Labs 2025)
Winback Revenue Calculator
Estimate your recoverable revenue in 20 seconds
Most companies discover they’re sitting on hundreds of thousands in recoverable revenue. This estimate is based on our proprietary algorithm trained on 300+ winback campaigns.
Get Your Custom Revenue Forecast
In a 30-minute Winback Revenue Discovery Call, we’ll run your high-level lost customer data through models trained on 300+ winback campaigns and show your:
How We Build Your Low-Cost Growth Channel
Our Winback Revenue Engine turns past customers into a scalable, always-on growth channel.
Deploy
Activate winback with a high-value cohort of past customers to generate immediate revenue.
Optimize & Scale
Refine offers and approaches based on real performance, then scale winback across additional high-value churn cohorts.
Create Channel
Operate winback continuously alongside acquisition and expansion as a reliable, low-cost growth channel.
Why Choose Winback Labs?
Proven Results
Millions in lost revenue recovered. Thousands of past customers reactivated.
Proven Frameworks
A disciplined winback system built on the Winback Revenue Framework™, Lost Customer Journey™ mapping, and AI-driven propensity and revenue models—refined on data from hundreds of winback campaigns.
Singular Focus
We live and breathe winback. We wrote the book on winback, conducted the benchmark study, and host the only podcast dedicated to customer winback.
Our forecasting models + your data = your real opportunity.
We Do the Heavy Lifting
We handle targeting, testing, timing, and optimization across winback cycles—so it runs as an always-on, low-CAC growth channel.
You review key decisions and send communications from your systems.
Beyond Low-Cost Revenue: Pipeline, Conversion, Velocity, NRR
Qualified
Pipeline
Past customers are warm, qualified leads you can add to your pipeline.
Higher
Conversion
26% average conversion with winback vs 1–5% for new leads.
Faster Sales Cycles
Winback sales cycles are ~3× faster because much of the sales work has already been done.
NRR
Impact
Recovered customers lift NRR and expansion potential.
Sources: Regaining Lost Customers (featured in Harvard Business Review®) and The Customer Winback Benchmark Study (Winback Labs 2025)
Winback Resources Trusted by Revenue Leaders
Customer Winback Benchmark Study
Benchmarks on revenue, costs, and ROI from hundreds of campaigns.