There's Gold Buried
in Your past
Customers

Customer winback programs generate an average of $485K for SMBs.  Larger organizations generate millions. 

Why does winback generate so much revenue? 

1) Lots of customers will come back. On average, 1 in 4 past customers return.

2) And when they return, they generate so much revenue that their lifetime value more than doubles.

That's because they buy your core product, plus they buy upsells and cross-sells at a much higher rate than new customers.

The average cost of a customer winback campaign is under $5K for an SMB.  The cost is also low for larger organizations.

It's low because the high cost of acquiring the customer has already been paid.

You don't need to pay for ads or buy lead lists. Your leads are free, they're sitting in your CRM.

And you don't need to pay BDRs or AEs to qualify those leads, build relationships and educate them on your product.

All that work has already been done and paid for.

Sales cycles are 70% shorter when you sell to past customers vs selling to new prospects.

That's because so much of the time intensive sales work has already been done.

The customer has already been educated on your product, you know them and they know you, and closing is faster because you've both been through the process once before.

Note: Sales cycles are 70% shorter for SMBs, cycle length varies widely for larger organizations.

Selling to past customers is way easier than selling to new prospects.  As a matter of fact, the conversion rate is 5X better.  That's because ...

1) Sales is a trust game and you have an existing level of trust with your past customers.

2) You know a lot about them so you can create personalized messaging and more targeted offers.

3) You also have relationships with your past customers and about 1 in 3 will tell you what it’ll take to win their business back.

Your past customers are a tremendous source of new pipeline, here's why ...

Large Number of Opportunities  
If you've been in  business more athan a couple years, you have a lot of past customers. The good news is most of them are excellent sales opportunities you can add to your pipeline almost instantly. 

Highly Qualified
Your past customers are also highly qualified prospects. That's because they've demonstrated a need for your product in the past and they probably still have that need or will have it again in the future.

High Conversion Rate
Past customers return in large numbers. On average, 26% return and if that wasn't enough, when they return they typically generate 110% of what a new customer generates.

In short, your past customers are highly-qualified, high-value sales opportunities just sitting in your CRM ready to be added to your sales pipeline.

Sales velocity tells you how fast you’re making money.  

And sales velocity for customer winback is at least 3X better than the velocity for new prospects. That's because ...

More Sales Opportunities
Almost all of your past customers are new sales opportunities.

High Conversion Rate
The conversion rate when selling to past customers is much higher than for new leads and that drives sales velocity higher.

Bigger Deal Size
Winback deal size is typically 110% the deal size for a new customer and that increases velocity 10%.

Sales Cycles are 70% Shorter
That means you can winback 3 past customers in the time it takes to win one new customer, and that alone triples sales velocity.

The Customer WinBack Calculator simulates the potential sales and ROI that could be realized with a well-executed Winback Campaign.