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Benchmarks include the percentage of past clients that typically return, the revenue they generate, their cost of reactivation and ROI.

The study shares the four best practices common to all successful customer winback campaigns.

"Winning Back Lost Customers You Can’t Afford to Lose" from Jill Griffin, a pre-eminent customer loyalty expert and NYSE Corporate Board Member.

"The Most Successful New Sales Initiative of the Year ($100k/Week)" from Jeb Blount, one of the world’s most respected sales thought leaders.

Three sales/marketing thought leaders offer their insights into the psychology of winback and why it works, how to fully monetize customer relationships, and methods for applying winback with different types of customers.