There's Gold Buried
in Your 
Lost Customers

Your Lost Customers Offer a Tremendous Opportunity to Generate Serious Revenue at a Very Lost Cost

winback Revenue


Customer winback programs generate an average of $485K for SMBs.  Larger organizations generate millions.

Source: Customer WinBack Benchmark Study

winback ROI


The ROI for customer winback programs ranges from 32X to 182X.  

It's high because winback has a unique combination of very low costs (the average winback program costs less than $5K) and very returns.

Source: Customer WinBack Benchmark Study

winback win rate


The win rate for selling to past customers is 5X better than when you sell to new prospects. 

Why? Sales is a trust game and you have an existing of trust with your past customers.  You also know a lot about them so you can create more personalized messaging and more compelling offers.

Source: Customer WinBack Benchmark Study | Marketing Metrics/Ipsos Loyalty

low hanging fruit


Past customers are low hanging fruit because selling is faster, easier and more lucrative than selling to new prospects.  

Selling is faster because sales cycles are 70% shorter.
Selling is easier because the win rate is 5X better.
Selling is more lucrative because past customers buy 120% of what a new customer buys.

Source: Customer WinBack Benchmark Study | Marketing Metrics/Ipsos Loyalty

What's Your Revenue Opportunity?


The WinBack Framework

Identify

Identify the lost customers with the highest revenue and ROI potential.

Understand

Get a deep understanding of what it will take to win them back.

WinBack

Create a winback engine that delivers exceptional revenue with a high ROI