There's Gold Buried
in Your
Lost Customers
Customer WinBack Delivers
Serious Revenue at a
Very Lost Cost
WINBACK REVENUE
Customer winback programs generate an average of $485K for SMBs.
Larger organizations generate millions.
Source: Customer WinBack Benchmark Study
WINBACK COST
The cost of winning back lost customers is extremely low.
The average winback campaign costs less than $5K for SMBs.
It's also extremely cheap for larger organizations.
The cost is so low because the price of customer acquisition has already been paid.
Source: Customer WinBack Benchmark Study | Marketing Metrics/Ipsos Loyalty
WINBACK ROI
The ROI for customer winback campaigns ranges from 32X to 182X.
It's so high because winback has a unique combination of very low costs (less than $5K for SMBs) and very high returns ($485K for SMBs).
Source: Customer WinBack Benchmark Study
FASTER & EASIER SALES
Selling to lost customers is faster, easier and more lucrative than selling to new prospects.
Source: Customer WinBack Benchmark Study | Marketing Metrics/Ipsos Loyalty
WHAT'S YOUR REVENUE OPPORTUNITY?
The WinBack Framework
Identify
Identify the lost customers with the highest revenue and ROI potential.
Understand
Get a deep understanding of what it will take to win them back.
WinBack
Create a winback engine that delivers exceptional revenue with a high ROI