We Recover Your Lost SaaS Revenue
2x Guaranteed Return
or you don't pay
What's My Recoverable Revenue?
26% is the average recovery rate across 250+ winback campaigns we've benchmarked — including one that involved 40,000 lost customers.
The Clock is Ticking
Every Day You Wait,
That Number Gets Smaller
Customer recovery is a recency game. A customer who left six months ago is dramatically easier to recover than one who left 18 months ago. Your recoverable revenue shrinks with every month you wait.
The Math
Why Recovery Beats Acquisition
That's the average recovery rate across 300+ campaigns. One in four past customers will convert, versus 1–5% for new leads.
Recovered customers don't just come back — they stay longer and spend more. Second-lifetime revenue averages about 110% of the original, more than doubling total lifetime value.
Recovering customers costs up to 5x less than acquiring new ones. Why? Your leads are free — they're sitting in your CRM. And the cost to qualify, educate, and onboard them? Already paid.
Sources: Regaining “Lost” Customers (featured in Harvard Business Review®) and The Customer Winback Benchmark Study (Winback Labs 2026)
The Process
How It Works
We built this to be the easiest ROI you've ever generated. Here's the entire process:
We Reverse-Engineer Your Churn
We analyze your past customer data and figure out exactly who's recoverable, why they left, and what will bring them back. This isn't guesswork — we build a recovery model based on benchmarks from 300+ campaigns.
We Build Everything
Offers. Messaging. Sequences. We build your entire recovery program. You approve it. You send it from your systems. That's it.
Revenue Comes In. Guaranteed.
Recovered revenue flows directly to you — tracked in your system, not ours. If we don't deliver 2x what you paid us, full refund. And you keep everything we built.
The 2X Guarantee
We guarantee at least 2x your investment back in recovered revenue. Measured against your data, not ours. If we miss it, you get every dollar back. Full refund. No conditions. You also keep everything we built — the campaigns, the sequences, all of it. The risk is entirely on us.
You pay $20,000. We guarantee at least $40,000 in recovered lifetime value. If we deliver $39,999, you get your $20,000 back.
If someone won't guarantee their own results, ask yourself why.
The Origin Story
Millions Recovered.
Thousands Reactivated.
Winback Labs didn't start as a business — it started as a fix for one. We were running a company with 50,000 customers, and churn had gotten out of hand and was killing our bottom line. We tried all kinds of strategies to turn it around — the one that had the biggest impact, by far, was customer winback.
Two campaigns. Over $2 million recovered. We packaged the system we used to generate that revenue into the Winback Revenue Engine. Now we use it to build winback programs for SaaS companies.
A small test recovered more in two weeks than we'd expected in two months.
We took that system to our full database and recovered $1.1M in revenue.
We ran it again across all customer segments and generated over $1M more.
The Authority
We Wrote the Book on Winback.
Literally.
Here's what industry leaders said about it.
Dan Knows How to Make Winback Work
“One of my clients went all-in on a strategic winback strategy for a customer they lost but valued. The customer was spending $100k with them a month. They won that client back and the customer is now spending $200-300k a month with them. Winback works and Dan knows how to make it work!”
Rob Hartnett
Author, It's All Possible · Host, It's All Possible Podcast
Reclaim Lost Business
“‘Million Dollar Winback’ opens our eyes to the huge revenue potential lying dormant in our lost customers. It also offers a proven framework for reclaiming lost business while increasing customer retention. It’s a ‘must-read’ if you’re looking to boost sales performance.”
Leon Hughes
Partner, Piper Private Equity
Create Low-Cost Revenue
“How do you create profitable revenue, at a fraction of the cost? How about doing it with a fraction of the effort, minimal marketing and no hard selling? It’s called winback and in this excellent book, world-leading winback expert, The Maestro of Winback, Dan Pfister, shows you how to do it in 7 simple steps. I’ve used winback to generate up to 7X revenue for a fraction of the normal CAC. ‘Million Dollar Winback’is a must read!”
Carl Adamson
Founder, Delivery with Agility
The Fit
This Is Built For You If…
- ✓You've been in business at least 2 years
- ✓You have a meaningful number of past customers sitting in your CRM
- ✓You don't have a winback program running today
- ✓You'd rather have someone do this for you than figure it out yourself
Your Number
What's Your Number?
The calculator gave you a ballpark estimate of your recoverable revenue. In a 30-minute Revenue Recovery Call, we'll run your customer data through models built on 250+ winback campaigns and you'll walk away with:
- A realistic estimate of your recoverable revenue by customer segment
- The cost of recovering that revenue versus acquiring the same value from new customers (hint: recovery typically costs up to 5x less)
No pitch. No pressure. Just your numbers and a straight answer.