There's Gold Buried
in Your 
Lost Customers

Customer WinBack Delivers
Serious Revenue at a
Very Lost Cost

WINBACK COST


The cost of winning back lost customers is extremely low.

The average winback campaign costs less than $5K for SMBs. 
It's also extremely cheap for larger organizations.

The cost is so low because the price of customer acquisition has already been paid.  

Source: Customer WinBack Benchmark Study | Marketing Metrics/Ipsos Loyalty

WINBACK ROI


The ROI for customer winback campaigns ranges from 32X to 182X.  

It's so high because winback has a unique combination of very low costs (less than $5K for SMBs) and very high returns ($485K for SMBs).

FASTER & EASIER SALES


Selling to lost customers is faster, easier and more lucrative than selling to new prospects.  

Selling is more lucrative because past customers buy 120% of what a new customer buys.

Source: Customer WinBack Benchmark Study | Marketing Metrics/Ipsos Loyalty

WHAT'S YOUR REVENUE OPPORTUNITY?


The WinBack Framework

Identify

Identify the lost customers with the highest revenue and ROI potential.

Understand

Get a deep understanding of what it will take to win them back.

WinBack

Create a winback engine that delivers exceptional revenue with a high ROI