There's Gold Buried
in Your
Lost Customers
Your Lost Customers Offer a Tremendous Opportunity to Generate Serious Revenue at a Very Lost Cost
winback Revenue
Customer winback programs generate an average of $485K for SMBs. Larger organizations generate millions.
Source: Customer WinBack Benchmark Study
winback ROI
The ROI for customer winback programs ranges from 32X to 182X.
It's high because winback has a unique combination of very low costs (the average winback program costs less than $5K) and very returns.
Source: Customer WinBack Benchmark Study
winback win rate
The win rate for selling to past customers is 5X better than when you sell to new prospects.
Why? Sales is a trust game and you have an existing of trust with your past customers. You also know a lot about them so you can create more personalized messaging and more compelling offers.
Source: Customer WinBack Benchmark Study | Marketing Metrics/Ipsos Loyalty
low hanging fruit
Past customers are low hanging fruit because selling is faster, easier and more lucrative than selling to new prospects.
Source: Customer WinBack Benchmark Study | Marketing Metrics/Ipsos Loyalty
The WinBack Framework
Identify
Identify the lost customers with the highest revenue and ROI potential.
Understand
Get a deep understanding of what it will take to win them back.
WinBack
Create a winback engine that delivers exceptional revenue with a high ROI