Million Dollar Winback book cover, 3D edition

There's Gold Buried in Your Lost Customers

This book offers a proven framework to turn your wayward customers into a stream of highly profitable revenue.

What people are saying ...

“Doubled Monthly Revenue”

“One of my clients went all-in on a strategic winback strategy for a customer they lost but valued. The customer was spending $100k with them a month. They won that client back and the customer is now spending $200-300k a month with them. Winback works and Dan knows how to make it work!”

Rob Hartnett

Author, It's All Possible · Host, It's All Possible Podcast

“Reclaim Lost Business”

“‘Million Dollar Winback’ opens our eyes to the huge revenue potential lying dormant in our lost customers. It also offers a proven framework for reclaiming lost business while increasing customer retention. It’s a ‘must-read’ if you’re looking to boost sales performance.”

Leon Hughes

Partner, Piper Private Equity

“Create Low-Cost Revenue”

“How do you create profitable revenue, at a fraction of the cost? How about doing it with a fraction of the effort, minimal marketing and no hard selling? It’s called winback and in this excellent book, world-leading winback expert, The Maestro of Winback, Dan Pfister, shows you how to do it in 7 simple steps. I’ve used winback to generate up to 7X revenue for a fraction of the normal CAC. ‘Million Dollar Winback’ is a must read!”

Carl Adamson

Founder, Delivery with Agility

“Winback Works”

“Dan’s book reveals an immediately useful way to uncover thousands and even millions of dollars in revenue. Winback works. I know this firsthand. Read this book now!”

Nancy Harhut

Chief Creative Officer, HBT Marketing · Author, Using Behavioral Science in Marketing

“GOLDMINE in the Graveyard”

“There’s a GOLDMINE in the graveyard — and if you know where and how to dig, you can uncover massive opportunities. You’ve worked so hard to win those customers; if they’ve left, it’s time to reignite that same fire to bring them back. ‘Million Dollar Winback’ is the must-read guide for reclaiming those valuable customers who’ve slipped away. Don’t leave that gold buried — read this book and start digging!”

Amy Volas

CEO, Avenue Talent Partners

“Grow Revenue and Reduce Churn”

“In ‘Million Dollar Winback,’ Dan Pfister makes a compelling case that significant revenue growth can be achieved by reconnecting with past clients. By framing the book around Victoria — the founder of a small business struggling to both grow revenue and reduce churn — Dan draws us in to follow along as she learns and implements the million dollar winback strategy chapter-by-chapter. Dan’s evocative writing connected me emotionally to Victoria and to my own thoughts of how the winback strategy would benefit my own company.”

Hamish Knox

CEO, Sandler Calgary

“Music to This Investor's Ears”

“Dan Pfister steps out of the echo chamber with ‘Million Dollar Winback.’ The Go-To-Market world in B2B has become an echo chamber of gurus and self-proclaimed experts — a constant recycling of ‘best practices’ that have fallen in and out of favor over the decades. This book delivers a timely message as companies are failing to meet growth expectations. Not only does ‘Million Dollar Winback’ provide insights into an untapped growth model, it’s also an efficient one — and that’s music to this investor’s ears.”

Josh Wagner

Partner, In Revenue Capital · Author, The Go-to-Market Cheat Code

What's the Book About?

The average winback campaign pulls in $485K for small to medium-sized businesses (SMBs) and generates millions for larger organizations.

Remarkably, the cost to run a successful campaign typically amounts to less than $5K for SMBs, and insights from campaigns help reduce churn rates by as much as 14%.

In this book, you'll find a proven 7-step processthat'll guide you in mining this hidden treasure.

It's called the Winback Marketing Framework. It's based on Dan’s experience winning back thousands of lost customers and insights from over 250 revenue leaders who’ve executed successful winback campaigns.

The Winback Marketing Framework has created multiple ‘Million Dollar Winbacks’ for Dan, and his hope for you is this… by the time you finish this short book, you’ll see your lost customers in a whole new light and will be inspired to create your own ‘Million Dollar Winback.’

About the Author

Dan Pfister is a marketer with a passion for optimizing strategies.

Over the past two and a half decades, he’s dedicated thousands of hours to testing and implementing a wide array of tactics and strategies. They’ve generated over 50,000 customers and enabled him to work with brands like Fidelity and Forrester.

Out of all the revenue strategies he’s explored, nothing has matched winback in terms of ROI and sales velocity. It’s consistently delivered more revenue, in less time, and at a lower cost than any other approach he’s implemented.

That’s why Dan’s so passionate about winback, and why he founded Winback Labs, conducted the Customer Winback Benchmark Study, and launched the Winback Marketing Podcast.

Customer Winback Benchmark Study

Conducted by Dan and his team, this study delivers benchmarks that help readers understand the value lying dormant in their past customers. It also offers case studies highlighting the revenue and customer retention benefits of winback.

Winback Marketing Podcast

Dan has hosted the show for the last three years. He's interviewed over 50 revenue leaders who've generously shared their winback strategies and insights.

Winback Labs Inc.

Dan founded Winback Labs to help businesses win back lost customers. While the primary focus is generating revenue, his winback process also serves strategic objectives, including boosting profits, expanding market share, and reducing churn.

Author, Million Dollar Winback

This book showcases the untapped revenue potential of lost customers and offers a 7-step framework to win back those lost customers.