There's Gold Buried in YourLost Customers
Lost Customers are a Tremendous Source of Untapped Revenue
This book offers a proven framework you can use to turn those wayward customers into a new stream of highly profitable revenue.
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What's the Book About?
The average winback campaign pulls in $485K for small to medium-sized businesses (SMBs) and generates millions for larger organizations.
Remarkably, the cost to run a successful campaign typically amounts to less than $5K for SMBs, and insights from campaigns help reduce churn rates by as much as 14%.
In this book, you’ll find a proven 7-step process that'll guide you in mining this hidden treasure.
It's called the Winback Marketing Framework. It's based on my experience winning back thousands of lost customers and insights from over 200 revenue leaders who've executed successful winback campaigns.
The Winback Marketing Framework has created multiple 'Million Dollar Winbacks' for me, and my hope for you is this ... by the time you finish this short book, you’ll see your lost customers in a whole new light and will be inspired to create your own 'Million Dollar Winback.'
Winback by the Numbers
Winback Revenue - $485K: The average winback campaign generates $485K for an SMB and larger organizations make millions.
26% Return: On average 26% of lost customers return.
Lifetime Value Doubles: Returning customers generate so much revenue that their lifetime value more than doubles.
Winback Cost - $5K: The average cost of a winback campaign is under $5K. That's for SMBs, the cost is also relatively low for larger organizations.
Winback ROI - 32X to 182X: The combination of high returns and low re-acquisition costs make winback ROI very high.
3X Faster Sales: Sales cycles are much shorter because winback prospects already know you, your brand and your product.
Sources: Customer Winback Benchmark Study and Regaining ‘Lost’ Customers by V. Kumar.
The Winback Marketing Framework
Step One - Identify Your Best Winback Prospects
Step Two - Understand Your Best Prospects
Step Three - Get Winback Ready
Step Four - Create Your Winback Revenue Engine
Step Five - Get Launch Ready
Step Six - Launch the Winback Campaign
Step Seven – Make Your Business Stronger & More Profitable
Advance Praise for
'Million Dollar Winback'
"A Proven Framework"
'Million Dollar Winback' opens our eyes to the huge revenue potential lying dormant in our lost customers. It also offers a proven framework for reclaiming lost business while increasing customer retention. It’s a 'must-read' if you’re looking to boost sales performance.
Leon Hughes, Partner at Piper Private Equity
"Music to This Investor's Ears"
Dan Pfister steps out of the echo chamber with 'Million Dollar Winback.' The Go-To-Market world in B2B has become an echo chamber of gurus and self-proclaimed experts. A constant recycling of "best practices" that have fallen in and out of favor over the decades.
This book delivers a timely message as companies are failing to meet growth expectations.
Not only does 'Million Dollar Winback' provide insights into an untapped growth model, it's also an efficient untapped growth model, and that's music to this investor's ears.
Josh Wagner, Partner at In Revenue Capital & Author of The Go-to-Market Cheat Code
"Essential Reading"
There’s a GOLDMINE in the graveyard—and if you know where and how to dig, you can uncover massive opportunities. You’ve worked so hard to win those customers; if they’ve left, it’s time to reignite that same fire to bring them back. 'Million Dollar Winback' is the must-read guide for reclaiming those valuable customers who’ve slipped away. Don’t leave that gold buried—read this book and start digging!
Amy Volas, CEO at Avenue Talent Partners
"Grow Revenue and Reduce Churn"
In the 'Million Dollar Winback', Dan Pfister creates a compelling case that significant revenue growth can be achieved by reconnecting with past clients.
By framing the book around a the character of Victoria, the Founder of a small business who is struggling to both grow revenue and reduce churn, Dan draws us in to follow along with Victoria as she learns about and implements the million dollar winback strategy chapter-by-chapter.
Dan’s evocative writing connected me emotionally to Victoria and to my own thoughts of how the million dollar winback strategy would benefit my own company –
Hamish Knox, CEO, Sandler Calgaryt
"Transformative and Insightful"
How do you create profitable revenue, at a fraction of the cost? How about doing it with a fraction of the effort, minimal marketing and no hard selling?
It’s called winback and in this excellent book, world-leading winback expert, The Maestro of Winback, Dan Pfister, shows you how to do it in 7 simple steps.
I’ve used winback to generate up to 7X revenue for a fraction of the normal CAC. 'Million Dollar Winback' is a must read!
Carl Adamson, Founder at Delivery with Agility
"Winback Works"
Dan’s book reveals an immediately useful way to uncover thousands and even millions of dollars in revenue. Winback works. I know this firsthand. Read this book now!
Nancy Harhut, Chief Creative Officer, HBT Marketing, and author of Using Behavioral Science in Marketing
"Empowering and Enlightening"
One of my clients went all-in on a strategic winback strategy for a customer they lost but valued. The customer was spending $100k with them a month. They won that client back and the customer is now spending $200-300k a month with them. Winback works and Dan knows how to make it work!
Rob Hartnett, Author "It's All Possible" & Host It's All Possible Podcast
About the Author
Dan Pfister is a marketer with a passion for optimizing strategies.
Over the past two and a half decades, he's dedicated thousands of hours to testing and implementing a wide array of tactics and strategies. They've generated over 50,000 customers and enabled him to work with brands like Fidelity and Forrester.
Out of all the revenue strategies he's explored, nothing has matched winback in terms of ROI and sales velocity. It's consistently delivered more revenue, in less time, and at a lower cost than any other approach he's implemented.
That’s why Dan's so passionate about winback, and why he founded WinBack Labs, conducted the Customer Winback Benchmark Study, and launched the Winback Marketing Podcast.
