Every Business Has a Gold Mine of Lost Customers. Most Don't Know It.
Winback Labs exists because of a surprising discovery.
In 2016, Dan Pfister ran a small test campaign to win back lost customers from a business he'd built to 50,000 customers. That test recovered more revenue in two weeks than he'd expected in two months. Nothing in his 20+ years of marketing had produced that much revenue, that fast, at that low a cost.
The discovery was simple: there was a goldmine sitting in his lost customers, and he'd been walking past it for years.
So he did what any founder would do — he rolled it out.
The Results
Two campaigns. Over $2 million recovered.
The first full rollout recovered $1.1M in revenue.
A year later, the second campaign generated over $1M more.
Two campaigns. One system. Over $2 million in recovered revenue.
The Obsession
Dan Got Obsessed
The amazing revenue and ROI that winback continually produced got Dan obsessed with learning more and more about it. So he launched the Customer Winback Benchmark Study — analyzing revenue, costs, and ROI across 250+ campaigns.
The study made one thing clear: Dan's results weren't outliers. They were typical. On average, one in four lost customers come back. Sales cycles run 3–5x faster. The cost of recovery is a fraction of new acquisition. And reactivated customers generate more revenue than new ones.
After the study, Dan wanted to keep learning — so he launched The Winback Marketing Podcast to trade notes with revenue leaders and broaden his playbook.
Then, after his second million-dollar winback, he wrote Million Dollar Winback to share everything he'd learned.
The Study
Customer Winback Benchmark Study
Conducted the Customer Winback Benchmark Study — 250+ campaigns analyzed.
Learn more →
The Podcast
The Winback Marketing Podcast
Hosts The Winback Marketing Podcast. Interviews with revenue leaders on real-world recovery tactics.
Learn more →
The Book
Million Dollar Winback
Authored Million Dollar Winback — the definitive guide to customer recovery.
Learn more →The Purpose
Why Winback Labs Exists
Dan founded Winback Labs to do one thing — build and run winback programs for companies so they can recover revenue they're currently leaving on the table. Not as a side project. Not as one of twelve services. Winback is all Dan and his team do.
They handle everything — the analysis, the strategy, the campaigns, the measurement. Clients approve and send. That's it.
Every engagement is backed by a 2x ROI guarantee. If we miss the number, you get a full refund — and you keep everything we built.
The Bottom Line
There's a goldmine sitting in your lost customers.
Dan built his system to mine that gold. Every client gets a 2x revenue guarantee. If we miss the number, you get a full refund.
Book a Revenue Recovery Call