Winback Revenue Engine
Turn Past Customers Into a Scalable Revenue Channel
Most SaaS companies are sitting on hundreds of thousands — often millions — in recoverable revenue from past customers.
The Winback Revenue Engine turns those past customers into a scalable growth channel — with lower CAC and faster payback than new acqusition.
What the Winback Revenue Engine Delivers
We design a repeatable winback revenue channel that monetizes your churned customers at significantly lower CAC, and faster payback than new acquisition.
The result is capital-efficient growth that compounds over time.
What We Do
Identify
Pinpoint your most profitable past customers using our Winback Propensity and Revenue Models.
Understand
Learn why customers leave and how to win them back, with Lost Customer Journey™ Mapping.
Design
Craft high-converting winback offers, messaging and cadences - tailor made for your customer base.
Launch & Scale
Launch the Winback Revenue Engine with your team, then scale with our proven playbook.
How the Engine Is Deployed
The Winback Revenue Engine is delivered as one continuous growth initiative, rolled out in phases to generate revenue quickly and scale with discipline.
Phase 1 — Initial Deployment (Months 1–2)
We activate winback with a high-value churn cohort to:
This phase establishes the foundation for efficient, profitable scaling.
Phase 2 — Optimize & Scale (Months 3–4)
In this phase we:
At this stage, winback becomes predictable, repeatable, and scalable.
Phase 3 — Always-On Winback (Month 5+)
Winback operates as a standing growth channel:
At this stage, winback operates as a reliable, always-on revenue channel alongside acquisition and expansion.
What Success Looks Like
By the end of this engagement, you have:
How We Work
We don’t run one-off campaigns.
We build growth channels.
We own:
Your Team:
There is no ongoing operational burden on your team.
Pricing
$10,000 / month | 3-month minimum
The Winback Revenue Engine is deployed as a continuous growth initiative — designed to establish the channel quickly and then scale what works.
Best Fit
Security & Data Handling
Pseudonymized data • Encrypted storage • Auto-deletion after 45 days
First Step
Schedule a 30-minute Winback Revenue Discovery Call to determine whether you have enough dormant revenue to justify deploying winback as a growth channel.
No pitch.
No obligation.
Just a clear answer on your winback revenue potential.