Turn Past Customers Into a Low-CAC Revenue Channel
Build a winback revenue channel from your churned customers.
For $1M–$20M ARR SaaS companies, we'll identify your highest-potential churned customer cohort, build and launch the campaign, test the offer and messaging, and hand you a repeatable winback process your team can run with minimal effort.
2x Revenue Guarantee
You'll generate at least $20,000 in recovered customer lifetime value for your $10,000 program fee. If we fall short, we refund the difference, so your return lands at 2x or more.
30 minutes. We run your numbers live. No pitch, no pressure.
Half Price Until August 31
Right now, the SaaS Winback Program is $5,000/month for two months. On September 1, it goes up to our standard rate of $10,000/month.
The program is open to SaaS companies between $1M and $20M ARR.
Why half price?
Because we're building a dedicated SaaS practice, and we want a small group of qualified SaaS companies to help us build the proof, case studies, and benchmarks.
This is not a lighter version of our program. It's the exact same two-month implementation, built around one high-potential churned customer cohort. The only difference is the price.
Two Programs
How the Two Programs Compare
All-Industries Winback Program
Best for companies of any size or industry that want a winback system built around one high-potential churned customer cohort.
SaaS Winback Program
Founding cohort pricing
Best for $1M–$20M ARR SaaS companies. The same program, at founding cohort pricing while we build our SaaS case study library.
Program Details
Both Programs Are Built with the Winback Revenue Engine
Most companies are sitting on hundreds of thousands, often millions, in recoverable revenue from past customers. The Winback Revenue Engine turns those past customers into an always-on revenue channel, at significantly lower CAC and faster payback than new acquisition. The result is capital-efficient growth that compounds over time.
The Four Capabilities
What We Do
Identify
Pinpoint your most profitable past customers using our Winback Propensity and Revenue Models.
Understand
Learn why customers leave and how to win them back, with Lost Customer Journey™ Mapping.
Design
Craft high-converting winback offers, messaging, and cadences, tailor-made for your customer base.
Launch & Scale
Launch the Winback Revenue Engine with your team, then run it with our proven playbook.
The Deployment
How the Engine Is Deployed
The Winback Revenue Engine is built and deployed in two focused months for one high-potential customer cohort, then handed to you as a complete, owned asset.
Find the Money and Build the Campaign
By the end of Month 1, you have:
- A clear winback target: the past customers most worth pursuing first, ranked by value, fit, and recovery potential, instead of treating every churned customer the same
- Real customer insight: why they left, what changed, and the reactivation triggers that would make them reconsider
- A complete winback campaign built for that cohort: the offer, the messaging, and the follow-up sequence. Your team never has to figure out what to say or who to target.
Launch, Test, and Roll Out the Winner
- We launch and test the campaign so you see what actually gets response
- The strongest approach rolls out to the rest of your cohort
- Recovered revenue starts flowing, and every result gets captured in a playbook you keep
By the end of Month 2, winback stops being a guess. You own a proven, repeatable process: the cohort logic, offer, messaging, sequences, and playbook.
Scale and Operationalize
After Month 2, you own the entire engine. Every cohort model, offer, sequence, and playbook we built. Most clients are done here: run it yourself or hand it to your team.
If you want to go further, we'll scale winback to additional customer cohorts and operationalize it as a standing revenue channel, at $5,000/month, cancel anytime. No long-term contract, no revenue share.
This is entirely optional. It's not required to get the 2x guarantee, and it's not part of the program fee.
The Outcome
What Success Looks Like
By the end of this engagement, you have:
- ✓A proven high-efficiency revenue channel
- ✓Incremental revenue flowing from past customers
- ✓Lower CAC and faster payback than acquisition
- ✓A system that improves over time, not a one-off effort
The Working Model
How We Work
We don't run one-off campaigns. We build growth channels.
- Cohort selection and prioritization
- Winback strategy, offers, and optimization
- Measurement, insight, and performance analysis
- Approves key decisions
- Sends surveys and offers
- Handles any customer interactions
There is no ongoing operational burden on your team beyond approve, send, and close.
The Guarantee
2x Guaranteed Return
You double your money in recovered revenue. Guaranteed. Measured against your data, not ours. If we fall short, we refund you the difference. You keep everything we built. The campaigns, the sequences, all of it. The risk is entirely on us.
Say your program fee is $10,000. If we recover $20,000or more in customer lifetime value, you've doubled your money and we're done. If we recover less, we refund you so your return still lands at 2x. Recover $10,000? We refund $5,000, so you paid $5,000 for $10,000 back. Either way, you come out at least 2x ahead. The same math applies at every fee level.
Security & Data Handling
- ✓Pseudonymized data
- ✓Encrypted storage
- ✓Auto-deletion after 45 days
Your Next Step
What's Your Recoverable Revenue?
In 30 minutes, we'll run your customer data through models built on 250+ winback campaigns. You'll walk away with:
- A realistic estimate of your recoverable revenue by customer segment
- What recovering that revenue costs versus acquiring the same value from new customers (typically 3–5x cheaper)
If the numbers don't work, I'll tell you, and we both move on.
Book a Revenue Recovery Call