Turn Past Customers Into a Scalable Revenue Channel
Most SaaS companies are sitting on hundreds of thousands — often millions — in recoverable revenue from past customers. The Winback Revenue Engine turns those past customers into a standing revenue channel, at lower CAC and faster payback than new acquisition.
What the Engine Delivers
An always-on winback channel that compounds
We design and deploy an always-on winback revenue channel that monetizes your past customers at significantly lower CAC and faster payback than new acquisition. The result is capital-efficient growth that compounds over time.
The Four Capabilities
What We Do
Identify
Pinpoint your most profitable past customers using our Winback Propensity and Revenue Models.
Understand
Learn why customers leave and how to win them back, with Lost Customer Journey™ Mapping.
Design
Craft high-converting winback offers, messaging, and cadences — tailor-made for your customer base.
Launch & Scale
Launch the Winback Revenue Engine with your team, then scale with our proven playbook.
The Deployment
How the Engine Is Deployed
The Winback Revenue Engine is built and deployed in two focused months, then handed to you as a complete, owned asset.
Initial Deployment
We activate winback with a high-value cohort of past customers to:
- Generate immediate winback revenue
- Establish the cost and payback profile of the channel
- Select offers and approaches that are ready to scale
This phase establishes the foundation for efficient, profitable scaling.
Optimize & Scale
In this phase we:
- Roll out winning offers and approaches to additional past-customer cohorts
- Improve performance through continuous insight and refinement
- Re-engage non-buyers through structured follow-up and nurture motions
At this stage, winback becomes predictable, repeatable, and scalable.
Run It Yourself, or Keep Us Running It
You walk away owning the entire engine — every cohort model, offer, sequence, and playbook we built.
Now you have two options. You can run it yourself, or we can run it for you.
If you'd rather have us keep operating and optimizing it — running new cohorts, testing new offers, refining what works — we offer ongoing management at $5,000/month, cancel anytime. No long-term contract, no revenue share.
This is entirely optional. It's not required to get the 2x guarantee, and it's not part of the program fee.
The Outcome
What Success Looks Like
By the end of this engagement, you have:
- ✓A proven high-efficiency revenue channel
- ✓Incremental revenue flowing from past customers
- ✓Lower CAC and faster payback than acquisition
- ✓A system that improves over time, not a one-off effort
The Working Model
How We Work
We don't run one-off campaigns. We build growth channels.
- Cohort selection and prioritization
- Winback strategy, offers, and optimization
- Measurement, insight, and performance analysis
- Approves key decisions
- Sends surveys and offers
- Handles any customer interactions
There is no ongoing operational burden on your team beyond approve, send, and close.
Pricing & Guarantee
Straightforward pricing.
No revenue share.
One fee, one guarantee.
You get the full engine — diagnosis, build, launch, optimize, handover. Two months of focused work, and you walk away owning the entire system.
Measured in recovered customer LTV using your own data. If we don't deliver at least $40,000 in recovered lifetime value within six months, full refund. You keep everything we built.
30 minutes. We run your numbers live. No pitch deck, no pressure.
The Math
Here's why the guarantee isn't hard to hit.
Say you have 1,000 past customers. Your average customer pays $100/month and stays 18 months — that's $1,800 in lifetime value.
At a conservative 5% recovery rate, that's 50 customers back. $90,000 in recovered lifetime value against a $20,000 fee.
But we only need to recover 23 customers to clear the 2x guarantee. Twenty-three out of a thousand.
The math usually isn't close.
Security & Data Handling
- ✓Pseudonymized data
- ✓Encrypted storage
- ✓Auto-deletion after 45 days
Your Next Step
See your numbers.
Book 30 minutes. We'll run your data through the model and show you exactly what's recoverable. If it doesn't make sense, I'll tell you — and we both move on.
Book a Revenue Recovery Call