The Benchmark Study
Customer Winback Benchmark Study
250+ campaigns analyzed. The only SMB winback study published in a decade.
What's Inside
Benchmarks
The percentage of lost customers that typically return, the revenue they generate, their cost of reactivation, and the ROI they deliver.
Best Practices
The patterns common to successful customer winback campaigns — what the top performers do differently.
Expert Insight
Industry thought leaders on winback psychology, customer monetization, and implementation strategies.